SOMEDAY MOUSE
@San Diego ComicCon
130,000 impressions
65,000 engaged
Services:
Design
Strategy
Production
MATERIAL DETAIL
Cardboard.
Lots of cardboard.
To be precise:
318 divider modules
+ 13 table caps
+ 7 custom shelf caps
+ 16 custom mouse puppets
+ 1 custom SRFC display
+ 1 custom signage display
= 1 trade show booth with a minimal environmental impact, designed for maximum visual impact.
The cardboard used for the booth was made from post-consumer recycled content.
At the end of the trade show, all of the cardboard from the booth was recycled one more time.
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